Logos are those things which we see all the time without really noticing. It is the symbol for a company or institution which your mind identifies with a fleeting glance. Out of the corner of your eye you see the golden arches, and in that split second your mind immediately thinks of things like hamburgers, fries and a coke. You do not need to ponder the logo to figure out what it means, it has been branded into your head as the symbolic association of that institution. That is the mark of a good logo...simple, eye pleasing and memorable...and we are bombarded by them all day long. The Coca Cola wave...the AT&T globe...the "Intel Inside" swirl...on and on they go.

That is why it is important to have a quality logo for your company or organization. It will be the symbol which people will glance at to identify you, and different types of companies and organizations need different styles.